如何透過CDP整合數據，達到OMO應用？

「AccuCDP」成功案例：如何透過CDP整合數據，達到OMO應用？以汽車、房地產等產品為例，這類交易通常在線下完成。然而，當企業提升線上曝光度時，也面臨著線上線下數據整合的困難。

主要困難包括：1.線上線下資料分散；2.缺少後續應用規劃；3.數據分析遭遇困難。

「AccuCDP」解決了這些問題，成功案例為愛酷智能科技的國際車業客戶，他們透過「AccuCDP」整合了數據，判斷線上顧客是否實際到展間賞車、分析多渠道成效，並透過分眾貼標與自動化行銷，達到數據多元應用與精準行銷。

「AccuCDP」透過「AccuID專利識別技術」，能夠整合線上多渠道歸整、線下業務實體資訊回填。這讓國際車業客戶掌握高意圖的訪客名單與潛在顧客名單。此外，「AccuCDP」還能夠串接第三方廠商服務，整合CRM系統，業務回填的顧客賞車資料也能在「AccuCDP」中歸戶、管理，達到第一方數據虛實整合。

「AccuCDP」的實際運用情境包括：1.線上資料歸戶；2.線下資料回填；3.多渠道成效分析；4.分眾貼標與自動化行銷。

AccuCDP Success Story: How to Achieve OMO Application for Products with Offline Transactions such as Automobiles and Real Estate through Data Integration?

For certain high-priced products like automobiles and real estate, consumers tend to evaluate and complete transactions offline through contact with sales representatives. While these brands’ sales and transaction behaviors primarily take place through physical channels, promoting exposure and driving traffic through online channels is also a challenge due to difficulties in integrating online and offline data:

Scattered online and offline data: Data from online platforms, in-store sales records, and third-party integration systems such as ERP and CRM are dispersed across various platforms, making it challenging for businesses to track whether customers who interacted with them online eventually consulted or made purchases offline.
Lack of follow-up application planning: After integrating data, companies often lack clarity on which tools and marketing activities to combine to maximize data benefits.
Difficulty in data analysis: Without multi-dimensional deep analysis, it is difficult to formulate a comprehensive strategy by only examining results from single-channel and activity schedules.

Success Story: International Car Industry Integrates Online Booking and Offline Test Drives to Control Virtual-Real Integration Car Purchase Journey

The international car industry client of AIKU Intelligent Technology faced multiple pain points such as data integration, analysis, and application difficulties before adopting AccuCDP’s cross-channel customer data platform. With AccuCDP, they were able to determine whether online customers actually visited the showroom, analyze multi-channel effectiveness, and achieve diversified data application and precise marketing through audience segmentation labeling and automated marketing.

Data Integration: Online Multi-Channel Convergence and Offline Business Physical Information Backfilling

Through AIKU Intelligent Technology’s patented AccuID identification technology, this international car industry client was able to consolidate online footprints on their website, EC, social media platforms, and offline test drive information in their CRM system to create a complete consumer profile. AccuCDP also integrates with third-party vendor services and CRM systems, enabling physical sales representatives to backfill customer test drive information in the CDP for first-party data virtual-real integration.

Scenario 1: Online Data Consolidation

When customers with car-buying needs browse the website, EC, or add the brand’s LINE official account to view models, a specific identification code can be affixed to their browsing and clicking behaviors, and their website behaviors can be continuously tracked. When the customer provides contact information, the system will automatically consolidate their online and offline data, enabling the company to offer follow-up services more effectively.

Overall, AccuCDP’s data consolidation and analysis capabilities provide valuable insights and help companies create effective marketing strategies that bridge the gap between online and offline channels, enhancing the customer experience and improving ROI.